Case Studies
What the work actually looks like.
Real examples of fractional CMO and senior GTM advisory engagements, from hands-on operator work at ShipStation to client engagements focused on clarity, positioning, and go-to-market execution.
From Bootstrapped Startup to Scaled SaaS Leadership
How Robert built and led marketing at ShipStation across three very different company stages: bootstrapped startup, publicly traded ownership, and private equity-backed scale, including GM and VP of Global Partnerships responsibilities.
Read case studyFractional CMO EngagementCreating Clarity, Focus, and Momentum
A growth-stage B2B company had momentum but a scattered go-to-market motion. Fractional CMO support helped sharpen ICP, tighten messaging, improve competitive positioning, and give sales and marketing a clearer shared direction.
Read case studyOngoing AdvisoryOngoing Senior Marketing Advisor to Executive Leadership
A company with a capable internal marketing team needed more senior strategic guidance. An ongoing fractional CMO advisory engagement helped leadership make better go-to-market decisions, improve focus, and give the team clearer direction.
Read case studyCommon questions about the work
What industries do you have fractional CMO experience with?
B2B SaaS, ecom SaaS, fintech, proptech, and AI-powered products. The ShipStation and Auctane background gives deep ecom and SaaS pattern recognition specifically, including product-led growth, platform partnerships, and scaling through multiple ownership models.
What size companies do you typically work with?
Most clients are seed through Series B, though some engagements are with bootstrapped companies or businesses operating under private equity. The common thread is a real product, some traction, and a go-to-market motion that needs senior leadership to become more effective.
What does a typical fractional CMO engagement look like?
It depends on what the company needs. Engagements can be ongoing fractional leadership, a defined project, or a senior advisory arrangement. Most involve a steady cadence with the CEO and leadership team, strategic direction for the marketing function, and hands-on involvement in the decisions that matter most.
How quickly do you typically see results from fractional CMO support?
Clarity on priorities and positioning usually comes within the first few weeks. Measurable pipeline or marketing outcomes typically take longer, since those depend on the starting point, the channels involved, and how much structural work needs to happen first. The goal is always useful output quickly, not a long ramp.
Do you work with funded startups or bootstrapped companies?
Both. The ShipStation experience started in a bootstrapped environment and moved through acquisition and private equity ownership. That range of experience is directly useful for companies at different funding stages with different operating constraints.